High Season Socials
A seasonal, lower-lift social content retainer for travel brands and properties that want to stay top of mind this summer without committing to a full-size retainer.
What’s Included Each Month
One Strategy Call
Every month, we start with a focused 60‑minute strategy call to look at what’s actually happening on your property that month — not just what looks good on a content calendar. We’ll map out key promos, events, room types, menu updates, and “must‑book” moments so the content we create lines up with your real revenue priorities.
By the end of each call, you’ll have a clear plan: what we’re highlighting, which dates matter most, and how your content will support bookings and reservations across the month. This isn’t a vague brainstorming session; it’s where we translate your goals (more weekend stays, more bar covers, more event inquiries) into a simple, seasonal story we can execute on social.
One On-Site Content Day
Once we know exactly what we’re selling, we come on‑site for a dedicated 3–4 hour shoot day to capture it. Think: sunlight on your rooms, your team in motion, the way your cocktails catch the light at golden hour, the details that make people say, “Wait, where is this?”
Because we arrive with a shot list already tied to your offers, we’re not wandering around hoping for good photos — we’re efficiently capturing purposeful visuals you can use all month. This is a leaner version of our full Content Engine shoot days, designed to minimize disruption for your staff while still giving you a bank of editorial-quality images and short-form video that actually look like your property on its best day.
8-10 Social Posts
From each shoot, we craft 8–10 strategic social posts per month — a mix of short form videos and static carousels — tailored to how guests actually discover and choose places to stay, dine, and drink now. Each piece comes with done‑for‑you captions that highlight the right details, handle the storytelling for you, and subtly prompt people to book, reserve, or inquire.
Instead of “pretty but passive” content, you’ll have a steady flow of posts built for hospitality: showcasing your rooms, menus, and experiences in a way that makes people save, share, and ultimately take action. You can post them as‑is or layer them into your broader marketing — but either way, you’re no longer scrambling for last‑minute content when a new offer goes live or a busy weekend hits.
Why She’s Out of Town
We are a boutique, full-service content engine for design-forward hotels, indie restaurants, and wine bars, with story-driven services spanning content creation, social media, video production, and campaign support.
Our work includes 3rd Cousin, Precita Social, Together Wine Lounge, Slow Ventures, and Carmel Culinary Week, showing experience across restaurants, wine, events, and hospitality storytelling.
What this package helps you do
Stay visible during summer weekends, seasonal promos, and local travel moments with consistent on-brand content that keeps your property or venue top of mind.
Fill rooms, tables, and tasting reservations with social storytelling built around hospitality goals, not vanity posting.
Test a focused working relationship before stepping into a larger ongoing content retainer.
Keep your feed active while your in-house team stays focused on service, guests, and operations.
Who It’s For
Boutique hotels that need polished, story-led content to support occupancy, packages, local discovery, and direct bookings.
Restaurants that want a more consistent social presence around menus, ambiance, events, and neighborhood buzz.
Wine bars that benefit from editorial content, event promotion, and community-driven storytelling that keeps tables full.
Wineries that want elevated content around tastings, releases, events, wine club moments, and destination appeal.
Spas that need calming, luxury-leaning visuals and consistent storytelling to promote treatments, seasonal offers, and feel-good escape energy.
Travel brands that want visually strong, on-brand content to inspire bookings, build trust, and stay relevant during peak summer planning season.
Investment:
$2,000/month for 3 months
Best for:
Boutique hotels, indie restaurants, and wine bars
Book sooner than later:
Limited spots available so we can actually be on‑site and hands‑on during your busiest months
Inquire about High Season Socials
Tell us your destination, and we’ll draw the map to get you there.
To answer your questions..
How is High Season Socials different from your regular retainers?
High Season Socials is a 3‑month, summer‑only edit of our larger content engine: same level of strategy, creative direction, and on‑site production, focused on the specific months where occupancy and reservations matter most. It’s designed as a lower‑lift, lower‑commitment way to step into working together before expanding into a full‑size retainer.
Do you handle posting and community management, or is this content‑only?
High Season Socials is primarily a content‑first partnership: we handle strategy, shoot, and edit, and your team posts using the assets and caption guidance we provide. If you’d like light social management layered in for the season, mention that in your inquiry and we’ll let you know what that looks like.
Can this work if we’re not in the Bay Area?
Yes. She’s Out of Town is based in California but works with hospitality brands in multiple cities; travel can be built into your proposal when we scope dates and locations. If you’re outside driving distance, we’ll factor travel into the investment so you still get an on‑site, story‑led content day that feels true to your guest experience.
How far in advance should we book?
Because this is a seasonal offer with on‑site days, we recommend reaching out 4–6 weeks before your true high season kicks in, so we can lock dates and build your content calendar. If your timeline is tighter, still inquire—we’ll let you know what’s realistically possible with your dates.
