Our Founder

As the founder of She’s Out of Town, Danica Janae brings together years of travel storytelling and hands‑on content creation for hotels, restaurants, and destinations. Her lifelong love of travel began with solo trips between Manila and Los Angeles, then one‑way tickets across multiple countries in her early twenties—experiences that shaped her eye for atmosphere, emotion, and place.

On the road, she discovered a true calling in storytelling: capturing feeling through photography, cinematic video, and intentional writing that makes people want to book the trip, reserve the table, or stay a little longer. Those same instincts now power She’s Out of Town as a content marketing studio, where global perspective and a deep love for hospitality come together in every campaign.

After four years building By Nica Lina and partnering with brands she genuinely believes in, Danica launched She’s Out of Town as a San Francisco–based content agency focused on travel and hospitality. Today, she helps boutique hotels, restaurants, wine bars, and DMOs grow with story‑driven content series, launch campaigns, and always‑on content engines designed to move guests from curiosity to booking.