Content Marketing for Boutique Hotels, Restaurants, and Destinations in San Francisco and Beyond

At She’s Out of Town, passion fuels everything we do—we’re driven to help your travel or hospitality business thrive in the Bay Area and beyond.

As your dedicated marketing partner, we bring local hospitality expertise and digital innovation together to reach more guests, drive bookings, and grow your business.

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Our Packages

 
 

Launch & Refresh

One‑time content intensive for new or newly renovated hotels/restaurants: brand story workshop, content strategy, hero photography, and launch‑ready copy for web, OTA listings, and socials.

Perfect for openings, rebrands, or menu/space refreshes that need cohesive content to make a strong first impression.

    • Brand + story workshop (90–120 minutes) and positioning summary.

    • Content strategy for pre‑launch, launch week, and first 30–60 days post‑launch.

    • 1–2 on‑site shoot days for hero photography and short‑form video.

    • Website and OTA copy for key pages/listings (e.g. homepage, rooms, dining, experiences).

    • 10–16 launch social assets (posts, Reels, story templates) with copy.

    • 2–3 launch email sequences (pre‑opening list nurture, opening announcement, follow‑up).

    • One‑time 6–10 week engagement aligned to your opening, rebrand, or refresh timeline.

  • Flat launch package starting at $7,500–$12,000, with custom quotes for multi‑venue properties or destination‑wide projects.

 

Monthly Content Engine

Ongoing content retainer: monthly strategy call, shot list, 1–2 shoot days per month, plus a set number of social posts, emails, and/or blog articles optimized for bookings and reservations.​

Best for boutique properties that want consistent storytelling, always‑on campaigns, and a single partner owning their content calendar.

    • Monthly content strategy and calendar.

    • 1–2 on‑site shoot days capturing rooms, F&B, experiences, and team.

    • 12–20 social posts per month (mix of photo, carousel, and Reels/short‑form video) with captions.

    • 2–4 email newsletters and/or blog articles optimized for search and bookings.

    • Asset library delivery for your in‑house team (edited photos + short clips).

    • Ongoing monthly retainer with a minimum 3 month commitment.

    • 1 monthly strategy call plus 1–2 on‑site shoot days per month.

  • Monthly retainers starting at $3,500–$5,000/month, with tiered options based on number of posts, shoots, and channels.

 
 
 

Content Series Bundle

A themed, done‑for‑you series (e.g. “48 Hours in ___”, “Locals Only Nights,” “Chef’s Table Stories”) delivered as a set of posts, emails, and blogs for one key campaign or season.

Ideal for hotels/restaurants that need a strong content push for launches, shoulder seasons, or special events without committing to a long retainer.

    • 1 concept and campaign theme (e.g. “48 Hours in ___,” “Locals Only Nights,” “Chef’s Table Stories”).

    • 1 strategy + shot list document.

    • 1 on‑site content day (half or full day, depending on scope).

    • 8–12 social posts (feed, Reels, or TikTok) with copy.

    • 1–2 email newsletters.

    • 1 long‑form blog or landing page to anchor the campaign.

  • One focused campaign over 4–6 weeks, scheduled around a launch, season, or key event.

  • Flat project rate starting at $4,500–$8,500, depending on property size and scope of content needed.

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Let's get you out of town

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 Work with She’s Out of Town

Tell us your destination, and we’ll draw the map to get you there.

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