Content Marketing for Boutique Hotels, Restaurants, and Destinations in San Francisco and Beyond
At She’s Out of Town, passion fuels everything we do—we’re driven to help your travel or hospitality business thrive in the Bay Area and beyond.
As your dedicated marketing partner, we bring local hospitality expertise and digital innovation together to reach more guests, drive bookings, and grow your business.
Our Packages
Monthly Content Engine
Ongoing content retainer: monthly strategy call, shot list, 1–2 shoot days per month, plus a set number of social posts, emails, and/or blog articles optimized for bookings and reservations.
Best for boutique properties that want consistent storytelling, always‑on campaigns, and a single partner owning their content calendar.
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Monthly content strategy and calendar.
1–2 on‑site shoot days capturing rooms, F&B, experiences, and team.
12–20 social posts per month (mix of photo, carousel, and Reels/short‑form video) with captions.
2–4 email newsletters and/or blog articles optimized for search and bookings.
Asset library delivery for your in‑house team (edited photos + short clips).
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Ongoing monthly retainer with a minimum 3 month commitment.
1 monthly strategy call plus 1–2 on‑site shoot days per month.
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Monthly retainers starting at $3,500–$5,000/month, with tiered options based on number of posts, shoots, and channels.
Launch & Refresh
One‑time content intensive for new or newly renovated hotels/restaurants: brand story workshop, content strategy, hero photography, and launch‑ready copy for web, OTA listings, and socials.
Perfect for openings, rebrands, or menu/space refreshes that need cohesive content to make a strong first impression.
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Brand + story workshop (90–120 minutes) and positioning summary.
Content strategy for pre‑launch, launch week, and first 30–60 days post‑launch.
1–2 on‑site shoot days for hero photography and short‑form video.
Website and OTA copy for key pages/listings (e.g. homepage, rooms, dining, experiences).
10–16 launch social assets (posts, Reels, story templates) with copy.
2–3 launch email sequences (pre‑opening list nurture, opening announcement, follow‑up).
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One‑time 6–10 week engagement aligned to your opening, rebrand, or refresh timeline.
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Flat launch package starting at $7,500–$12,000, with custom quotes for multi‑venue properties or destination‑wide projects.
VIP Content Weekend
A 2.5-day on-property content intensive where we capture your hotel or resort at its absolute best. We handle everything from creative direction to shot lists, so you walk away with a polished, ready-to-post content library. You get strategic, guest‑centric visuals and storytelling that actually support bookings—not just pretty photos.
It’s perfect for boutique hotels, resorts, and hospitality brands that want a refreshed content library for upcoming launches, seasonal campaigns, or a brand revamp without hiring a full-time team.
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35 edited photos
12 vertical videos/Reels/TikToks
5 plug‑and‑play caption templates/content prompts, delivered within 10 business days
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Offered as a one‑time intensive that can be booked quarterly or seasonally based on your campaign calendar.
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$4,500 plus travel and accommodations.
Content Series Bundle
A themed, done‑for‑you series (e.g. “48 Hours in ___”, “Locals Only Nights,” “Chef’s Table Stories”) delivered as a set of posts, emails, and blogs for one key campaign or season.
Ideal for hotels/restaurants that need a strong content push for launches, shoulder seasons, or special events without committing to a long retainer.
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1 concept and campaign theme (e.g. “48 Hours in ___,” “Locals Only Nights,” “Chef’s Table Stories”).
1 strategy + shot list document.
1 on‑site content day (half or full day, depending on scope).
8–12 social posts (feed, Reels, or TikTok) with copy.
1–2 email newsletters.
1 long‑form blog or landing page to anchor the campaign.
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One focused campaign over 4–6 weeks, scheduled around a launch, season, or key event.
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Flat project rate starting at $4,500–$8,500, depending on property size and scope of content needed.
Our Menu of Services
Visual Content
Half‑day photoshoot (up to 4 hours): $1,800.
Full‑day photoshoot (up to 8 hours): $3,200.
Short‑form videoshoot (Reels/TikTok content day): $2,000.
Event photo coverage (2–3 hours): $1,200.
Event video recap (2–3 hours on-site + edit): $1,800.
UGC‑style content day (phone‑first capture + edit bundle): $1,400.
Shot list + creative direction only (no shooting): $650 per project.
Brand + Messaging
Brand story + positioning workshop (90 minutes + recap): $900.
Messaging refresh for web + socials (core pages + key captions): $1,500.
Menu revamp (copy, naming, descriptions for 1 menu): $900.
Single campaign concept (e.g. “Locals Only Nights,” with outline): $750.
Design + Collateral
Social graphics pack (10–15 templates): $800.
Printed collateral refresh (check‑in cards, in‑room pieces for one property): $1,000.
Simple PDF one‑pager or media kit: $650.
Social + Content
One‑month social content bundle (12 posts with captions, no management): $1,200.
Launch‑week content kit (grid layout, Reels ideas, Stories templates): $1,000.
One content series bundle for a theme/season: $2,500.
Hashtag, bio, and highlight audit + refresh: $500.
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Let's get you out of town
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Work with She’s Out of Town
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