Content systems for boutique hotels, destinations, and hospitality brands that want to stay booked.
We create the strategy, production, and campaign-ready content hospitality brands need to show up consistently across seasons, launches, and guest touchpoints, without juggling multiple freelancers or disconnected vendors.
Our Packages
The Hospitality Content Engine
A six-month content partnership for hospitality brands that want to stay visible, feel considered, and give future guests more reasons to book.
Your property has plenty worth talking about—beautiful rooms, seasonal menus, local experiences, thoughtful details, people worth meeting, and moments guests remember. The tricky part is turning all of that into consistent, strategic content that actually supports what you need to sell next.
The Hospitality Content Engine is our ongoing partnership for boutique hotels, restaurants, resorts, and experience-led brands that need more than a one-off shoot or a last-minute batch of posts. Every quarter, we create a focused content plan around your biggest upcoming moments—whether that’s filling shoulder-season dates, introducing a new menu, launching a package, building buzz around an event, or simply showing up online in a way that finally reflects the experience you offer in person.
Best for
Boutique hotels, resorts, restaurant groups, wine and wellness brands, and destinations that want a dedicated creative partner to keep their content fresh, strategic, and unmistakably on-brand.
What we solve
When content is created one post at a time, it is easy for the bigger story to get lost. The result is often a feed full of nice images, but no real rhythm, no clear campaign direction, and no system your team can use when a new offer, event, or booking need comes up.
We help you move from “What should we post this week?” to a clear, consistent plan for what your brand needs to say, show, and sell over the next 90 days.
-
Quarterly content and campaign planning tied to your rooms, dining, experiences, packages, events, and seasonal priorities
A strategic content calendar built around what your property needs to promote next
On-property photo and video production designed to capture the real guest experience—from check-in moments and room details to food and beverage, local experiences, and the people behind the brand
Campaign-ready social, email, and editorial content created from each production cycle
Creative direction, shot lists, content concepts, and messaging support so every asset feels part of the same story
An organized, easy-to-use asset library for your internal team to use across social media, email, web, PR, paid campaigns, and guest-facing materials
Regular strategy check-ins to review upcoming priorities, align on what is working, and shape the next content cycle
-
Month 1: Plan the story
We begin with a strategy session to understand your business goals, upcoming priorities, audience, booking moments, and the experiences that make your property worth choosing. From there, we build your first 90-day content plan.Months 1–3: Bring the first campaign cycle to life
We direct and capture your content, then turn it into a ready-to-use rollout of visual and written assets designed for the channels your guests actually use to discover, consider, and book.Months 4–6: Refine and build momentum
We review what resonated, identify what is coming next, and build the next 90-day content cycle—so your marketing stays timely, fresh, and rooted in what the business needs most. -
The Hospitality Content Engine is a six-month partnership, built in two 90-day campaign cycles.
A single content shoot can give you a beautiful library. Six months gives us the time to create real consistency, learn your brand inside and out, support more than one business moment, and build a content system your team can keep using long after each campaign goes live.
-
Six-month partnerships begin at $6,000 per month.
*Final investment is tailored to the number of locations, production needs, travel, deliverables, and channels involved. Travel, talent, props, locations, paid media, and other third-party production costs are scoped separately and approved in advance.
Launch & Refresh
One‑time content intensive for new or newly renovated hotels/restaurants: brand story workshop, content strategy, hero photography, and launch‑ready copy for web, OTA listings, and socials.
Perfect for openings, rebrands, or menu/space refreshes that need cohesive content to make a strong first impression.
-
Brand + story workshop (90–120 minutes) and positioning summary.
Content strategy for pre‑launch, launch week, and first 30–60 days post‑launch.
1–2 on‑site shoot days for hero photography and short‑form video.
Website and OTA copy for key pages/listings (e.g. homepage, rooms, dining, experiences).
10–16 launch social assets (posts, Reels, story templates) with copy.
2–3 launch email sequences (pre‑opening list nurture, opening announcement, follow‑up).
-
One‑time 6–10 week engagement aligned to your opening, rebrand, or refresh timeline.
-
Flat launch package starting at $7,500–$12,000, with custom quotes for multi‑venue properties or destination‑wide projects.
VIP Content Weekend
A 2.5-day on-property content intensive where we capture your hotel or resort at its absolute best. We handle everything from creative direction to shot lists, so you walk away with a polished, ready-to-post content library. You get strategic, guest‑centric visuals and storytelling that actually support bookings—not just pretty photos.
It’s perfect for boutique hotels, resorts, and hospitality brands that want a refreshed content library for upcoming launches, seasonal campaigns, or a brand revamp without hiring a full-time team.
-
35 edited photos
12 vertical videos/Reels/TikToks
5 plug‑and‑play caption templates/content prompts, delivered within 10 business days
-
Offered as a one‑time intensive that can be booked quarterly or seasonally based on your campaign calendar.
-
$4,500 plus travel and accommodations.
Content Series Bundle
A themed, done‑for‑you series (e.g. “48 Hours in ___”, “Locals Only Nights,” “Chef’s Table Stories”) delivered as a set of posts, emails, and blogs for one key campaign or season.
Ideal for hotels/restaurants that need a strong content push for launches, shoulder seasons, or special events without committing to a long retainer.
-
1 concept and campaign theme (e.g. “48 Hours in ___,” “Locals Only Nights,” “Chef’s Table Stories”).
1 strategy + shot list document.
1 on‑site content day (half or full day, depending on scope).
8–12 social posts (feed, Reels, or TikTok) with copy.
1–2 email newsletters.
1 long‑form blog or landing page to anchor the campaign.
-
One focused campaign over 4–6 weeks, scheduled around a launch, season, or key event.
-
Flat project rate starting at $4,500–$8,500, depending on property size and scope of content needed.
Now booking
Let's get you out of town
Now booking Let's get you out of town
Work with She’s Out of Town
Tell us your destination, and we’ll draw the map to get you there.